Calia by Dick’s Sporting Goods

Led the rebrand of Calia by Carrie Underwood to Calia. Strategized key apparel franchises, aesthetic, brand voice, and styling through taste, trend forecasting, art direction, color palette, and seasonal narratives.

Calia: run, lifestyle, swim, accessories, footwear, outerwear, knits, golf, and more

2023-2025

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