Hollywood Keepers

Hollywood Keepers channels the high drama and individuality of the players between the posts into designs as expressive as the athletes themselves, setting the tone for the future of kit culture ahead of the biggest tournament in the game this summer.

This show-stopping approach first takes shape in the exclusive Hollywood Keepers sportswear collection, which pushes the limits of design beyond competition guidelines and signals the start of Nike Football’s 2026 National Team Kits.

Each sportswear expression extends themes from the kits keepers will wear in 2026, amplifying their federation’s narrative by taking the story from the outfield players and multiplying it with expressive drama — unconstrained by on-pitch regulations, allowing for maximum creativity and color.

Like in the Hollywood Keeper kits, which will be unveiled closer to the tournament, the sportswear styles for eight select federations are anchored by a signature star motif inspired by classic goalkeeper jerseys, as well as bespoke prints that make every shirt a unique canvas for national identity.

This approach ensures that for the first time, goalkeepers and their style lead the narrative with the most extreme and exuberant expression of their federation’s story.

Contribution: Concept and color creative direction